Strange Images Appear in Advertisement, NetEase Cloud Music Apologizes: Relevant Material Has Been Taken Down
Recently, an advertisement on NetEase Cloud Music sparked heated discussion among netizens. The figures in the advertisement had their necks twisted to their backs, while other parts of their bodies remained motionless, making the image quite bizarre. Some netizens complained, "The NetEase Cloud Music ad that popped up had its neck twisted to the back. Can NetEase be more careful when placing ads?"
In response, a NetEase Cloud Music representative stated, "We apologize for the bad experience this caused users. The relevant material has been taken down."
It is worth noting that the advertisement did not indicate that it was "AI-generated." Some analysts believe that this incident may be due to the platform's over-reliance on AI technology and a lack of necessary human review processes.
During the 2025 financial results conference call, NetEase CEO Ding Lei stated that AI has lowered the barrier to entry for game development. He revealed that NetEase is focusing on building the AI experts who understand games best, and that its AI-native R&D pipeline covers the entire production process, including concept art, models, and animation, with some stages seeing efficiency improvements of up to 300%.