Yu Chengdong Responds to Orange Sea Band: Huawei Pura 90 Pro Max Orange Sea Color Originates from Natural Landscapes
On the afternoon of April 20th, Huawei held a new product launch conference for the Pura series and all-scenario products, officially launching the new flagship Huawei Pura 90 Pro Max. As the highest-positioned straight-screen model in the Pura series, the phone has undergone a comprehensive upgrade in design and protection level.
In terms of appearance, the Pura 90 Pro Max adopts an integrated lens Deco and straight-edge frame design, with simple and neat lines and a firm grip. The entire phone supports IP68+IP69-level dust and water resistance. The phone is available in five colors: Obsidian Black, Orange Sea, Emerald Lake, Aurora Purple, and Dawn Gold.
Regarding the Orange Sea color, which has recently sparked heated discussion, Huawei's Director and Chairman of the Terminal BG, Yu Chengdong, responded at the launch conference.
Yu Chengdong stated, "The Orange Sea color of the Huawei Pura 90 Pro Max comes from natural landscapes. Like Aurora Purple, Emerald Lake, Dawn Gold, and Obsidian Black, it is derived from the colors of our magnificent rivers and mountains!"
Previously, on April 17th, the independent rock band Orange Sea and its agency released a statement accusing Huawei Terminal of using the "Orange Sea" concept on a large scale for commercial promotion in the marketing of the Pura 90 series phones without authorization.
The Orange Sea band explained that Huawei had discussed cooperation with the band regarding new phone marketing at the beginning of the year. The band expressed its recognition of the brand's aesthetics and respect for creators' attitudes at the time. After learning that the project had changed direction and the cooperating artist, they also expressed understanding.
However, with the official release of the Pura 90 series, the band discovered that the phone's main color was named "Orange Sea," and phrases like "Let's go see Orange Sea together" were used as core slogans. Large-scale promotions were launched in commercial districts, subways, outdoor screens, and offline stores across the country, and some official promotional posters even featured elements related to the band's representative works.
The band's agency, ABY_Official, also pointed out in the statement that Huawei Terminal used "Orange Sea" as the core promotional concept for the Pura 90 series' main color, coupled with related advertising slogans widely deployed on online platforms and core commercial districts, subways, and outdoor screens. It also carried out "Orange Sea"-themed overall renovations of offline stores, and these actions have seriously infringed on the legitimate rights and interests of the Orange Sea band.
In response, the band has made three demands to Huawei, with a deadline of 7 working days for a response:
1. Immediately stop all commercial promotions with the theme of "Orange Sea," including outdoor advertising, online promotional materials, and the deployment and use of related designs in stores;
2. Publicly apologize to the Orange Sea band and admit that the use was unauthorized;
3. Negotiate compensation for the band's reputational and economic losses.
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Orange Sea Band Stands Firm Against Huawei: Trademark Bullying or Excessive Rights Protection?