Samsung and Kingston Simultaneously Raise SSD Prices by 10% Across the Board
According to Bobangtong, Samsung Electronics and Kingston have both issued official price adjustment notices to distributors this week, increasing prices by at least 10% across their entire SSD product lines, effective immediately. This is the second round of concentrated price increases initiated by major storage manufacturers within April.
Earlier this month, Samsung and Western Digital quietly doubled the prices of some high-end M.2 SSDs, with some 8TB flagship models reaching prices exceeding $4,000 in certain markets.
Now, with the overlap of these new and previous price increases, retail prices have been pushed to all-time highs.
Specifically, the Samsung 990 PRO 1TB currently sells for around $300-330 overseas. After this 10% increase, it is expected to reach $330-360. The same product sold for less than $100 last year, and now its price has increased three to four times.
In China, the price of a conventional domestic PCIe 4.0 1TB solid-state drive has risen to approximately 900 yuan, while the 2TB model costs around 1500 yuan.
According to TrendForce's latest estimate, NAND Flash contract prices will increase by another 70% to 75% quarter-on-quarter in the second quarter of 2026, and DRAM contract prices will also increase by 58% to 63% quarter-on-quarter.
The core driving force behind this round of price increases remains the continued high cost of upstream NAND flash memory particles.
Industry insiders point out that strong demand for AI servers continues, and leading manufacturers are diverting a large amount of advanced capacity to HBM and enterprise-grade SSDs, leading to a continued contraction in the supply of consumer products. Supply shortages are expected to continue until 2027.
Given Samsung and Kingston's leading positions in the industry, this joint price adjustment is likely to prompt other brands to follow suit, and a further increase in SSD retail prices is now inevitable.
For ordinary consumers, the possibility of solid-state drives falling in price in the short term is minimal.