realme Online Store to Cease Operations, Fully Returning to OPPO
According to an official announcement from realme, the realme online store will officially cease operations starting April 25th. Its proprietary App, website, and mini-program will be simultaneously taken offline, with the brand fully returning to the OPPO system. After the service is discontinued, all core functions such as shopping, product browsing, event participation, points redemption, and live streaming will be terminated, with only a historical order inquiry entrance remaining, valid until April 25th, 2027.
Users can log in via OPPO Mall authorization and view past records in "My Orders - realme Historical Orders."
Membership benefits will be seamlessly transferred: realme store's growth points,积分 (points), and free screen protector benefits will all be integrated into the OPPO membership system and can be used normally in the OPPO Mall.
In addition to the store closure, the realme community will also be adjusted accordingly. This service will gradually cease operations starting April 1st at 10:00 AM. Subsequent content and user interaction regarding realme phones will be migrated to the OPPO Mall community for continuation.
This adjustment is closely related to changes in the brand structure.
Earlier this year, OPPO released an internal letter announcing realme's return to OPPO as a sub-brand, forming a strategic synergy between realme, OnePlus, and OPPO. realme CEO Li Bingzhong will be responsible for the overall sub-brand business.
Since April 1st, 2026, realme's after-sales service in China has been fully integrated into the OPPO service network. realme has entrusted OPPO to provide full-scene after-sales service covering mobile phones, tablets, computers, and IoT products in mainland China, including consultation, inspection and repair, parts replacement, and technical support.