Dreame's Yu Hao Attacks Xiaohongshu (Little Red Book) as Having "Toxic Values"
On April 26th, Yu Hao, CEO of Dreame Technology, posted a scathing critique of Xiaohongshu (Little Red Book), calling it a "very, very bad platform" with a "very, very bad" social value orientation. He emphasized that this conclusion is not based on recent public opinion events, but on long-term observation.
Yu Hao stated that any comments on Xiaohongshu regarding Dreame products "basically shouldn't be believed," and he personally will not use any feedback information from the platform as a reference. He defined Xiaohongshu as a "platform with very toxic values and a profit model," believing it manipulates the dark side of human nature through comparison, showing off pictures, and exaggeration. "There shouldn't be a single good company on Xiaohongshu, except for itself." He also stated, "Platforms should have values and should not make money by doing evil."
Shortly after, Yu Hao posted again, stating that when suing bloggers for spreading rumors on Xiaohongshu, he should also sue the Xiaohongshu platform itself. Yu Hao believes that "everyone is afraid of this platform," which is why it "arbitrarily pushes various unverified false news and acts recklessly!"