Jetta Unveils New Logo
Recently, Jetta officially launched its new logo for its new energy vehicle series at the Volkswagen Group Night, simultaneously unveiling its first new energy concept car, JETTAX. The new logo is composed of the letter J and a V-shaped double line, with a simple and lightweight design. After the new logo was exposed, some netizens commented that the outline of the new logo resembles the collar of a shirt in everyday wear.
The new logo uses the first letter of JETTA, J, to highlight the brand's independent identity and clearly distinguish it from the Volkswagen logo, positioning it as practical, young, and high-value. The V-shaped lines continue the perception of German quality, reliability, and durability, balancing tradition and innovation.
This logo will be exclusively used for new energy vehicles, differentiating them from fuel vehicles.
Along with the logo change, Jetta simultaneously released the JETTA X concept car.
The car adopts a new design language that is square and tough, with a split headlight group and a light-up logo on the front, and designs such as a floating roof and semi-hidden door handles enhance the sense of technology and fashion.
The through-type taillight at the rear echoes the front, and the overall style is significantly different from existing fuel vehicles.
At the brand level, Jetta has been upgraded to an independent technology company, with local R&D decision-making power, and the product development cycle has been shortened to 24 months to adapt to the pace of the domestic new energy market.
According to the plan, Jetta will launch 4 new energy vehicles before 2028, and the first mass-produced model is planned to be launched within the year.