New Xbox CEO Admits Insufficient Presence on PC
Under the new leadership of Asha Sharma, the Xbox team has received new guidance for future development. The CEO detailed issues regarding exclusive strategies, potential acquisitions, and pricing in an internal message titled "We Are Xbox." In the same message, she also admitted that Microsoft's position in the PC gaming industry has not yet reached the desired level.
According to Asha Sharma, the Microsoft team's success in the PC gaming industry has not met expectations. She openly acknowledged in her latest message that Xbox's influence on PC is not strong enough, indicating a key area for the team to improve.
To achieve this goal, Microsoft has attempted to attract players through the Xbox app and the Steam platform. Its Game Pass subscription service is also quite popular on these platforms, but Asha Sharma says it's not enough. Perhaps for this reason, Microsoft once considered a "console-PC hybrid" approach as a good idea to further expand its influence on the PC platform, but the new CEO's remarks suggest that these plans still have room for adjustment.
“We don’t have enough presence on PC.” — Asha Sharma
In subsequent messages, Asha Sharma also pointed out that competition on Windows has reached an unprecedented level due to the vast choice for players and the immense variety of games. For this reason, she ultimately believes that Xbox's current overall strategy for the gaming industry (including the PC sector) will not be able to continue to work in the future.
“Windows today represents more gamers and more gaming hours, and is becoming the most competitive battleground.”