Multiple Airlines Launch Paid Meal Services, China Southern Airlines' Claypot Rice Meal Costs 234 Yuan
Recently, Air China, China Eastern, and Jiangxi Air have successively launched new paid meal services. It is understood that Air China focuses on a high-end route, mainly deploying high-end paid meals on long-haul intercontinental routes such as Beijing to North America, targeting international business travelers, cross-border family visitors, and students studying abroad; China Eastern adopts a more affordable approach, first piloting light meals on domestic regional routes departing from Xi'an, catering to the basic needs of ordinary tourists and family visitors.
In addition to intercontinental routes, Air China's domestic routes have also fully launched a self-selection service for paid meals.
Some passengers purchasing business class tickets for flights from Beijing to Shenzhen in late April discovered that the in-flight meals are now divided into two categories: free basic meals and paid upgrade meals.
In terms of pricing, Air China's paid meals range from 32 yuan to 234 yuan overall, with one claypot rice meal priced at 234 yuan. China Eastern's affordable light meals are priced between 19 yuan and 45 yuan, covering different consumer groups.
According to the menu published on the Air China App, the new product categories are very rich, including Yunxiang series juices, light meal bowls, flavor platters, claypot rice, and dessert cakes, among other new products.
Among them, several special juices are priced at 32 yuan, 35 yuan, and 40 yuan; various light meal bowls are priced from 37 yuan to 77 yuan; combination platters are priced at 90 yuan and 130 yuan;
There are three popular claypot rice options, priced at 66 yuan, 91 yuan, and 234 yuan respectively. In addition, a 4-inch exquisite cake is priced at 89 yuan per piece, offering a wide variety of choices.
Industry insiders analyzed that travelers' dining needs are becoming increasingly personalized and differentiated, and a single free meal can no longer meet everyone's needs. In this context, layered meals and on-demand self-selection are becoming an important direction for major airlines to upgrade their services and operate with greater precision.
So the question is, faced with a wide variety of paid upgrade meals, are you willing to pay extra for them?