Zhang Xue in Dialogue with Richard Hammond: Aiming to Capture Over 50% of the Market Share from International Brands
Last night at the Shanghai Tianma Circuit, Zhang Xue engaged in a dialogue with Richard Hammond, the well-known host of the British automotive program "Top Gear." Zhang Xue confidently responded to external doubts, stating, "Over a decade ago, we were still imitating others. Slowly, we've started to run, and I believe we will run even faster in the coming years."
He stated that he does not want Zhang Xue Motorcycle to become an internet celebrity brand, as internet celebrities chase traffic and are fast but short-lived.
He hopes Zhang Xue Motorcycle will continuously grow stronger, participate in competitions to showcase our true capabilities, improve the products, and move users.
Regarding the questioning of his previous bold statement "to capture over 50% of the market share from international brands," Zhang Xue confidently responded, "Let him question if he wants to, just ignore him if he doesn't believe it."
Currently, Zhang Xue Motorcycle's overseas expansion plan is steadily progressing. He revealed that the annual sales target of 2 billion yuan this year is expected to be achieved ahead of schedule, and the nationwide layout plan of 450 stores throughout the year will also be completed beyond expectations.
On the highly anticipated overseas track, Zhang Xue Motorcycle has taken a key step, having begun selling sample vehicles in the European market.
Zhang Xue stated, "In recent years, there has been a consensus among practitioners in overseas, especially high-end markets, that Chinese motorcycles will inevitably replace Japanese brands."