Dreame CEO Yu Hao Responds to "All Employees Open Accounts": Denies Social Selling, Calls it Capability Training for the AI Era
Last night, Dreame Technology CEO Yu Hao responded directly to the recent controversy surrounding the "requirement for all employees to open social media accounts." He clearly stated that the core purpose of this move is to train employees' composite abilities, help the team maintain a competitive advantage in the AI era, and announced that cash rewards have been given to the first batch of employees who achieved the goals.
According to an internal notice, Yu Hao required all of the company's more than 20,000 employees to open accounts on major social media platforms and stipulated that each person should spend 15 minutes a day shooting videos and publish 3 pieces of content daily, mainly focusing on promoting product highlights, core technologies, and innovations. Yu Hao believes that while technical personnel are good at handling complex parameters, they generally have shortcomings in popularizing expression and user communication. By operating personal accounts, employees can learn how to "speak plainly," transform sophisticated technology into language that the public can easily understand, and obtain feedback through interaction.
To support the implementation of this plan, Dreame Technology has established a clear incentive mechanism: employees will receive cash rewards of 10,000 yuan, 50,000 yuan, and 100,000 yuan respectively when their authentic fan count reaches 10,000, 50,000, and 100,000. Yu Hao revealed on social platforms that two employees have already received a bonus of 10,000 yuan each for exceeding 10,000 fans.
In response to external questioning about "full-staff marketing" and "social selling," Yu Hao refuted the claims, stating that in the AI era, single abilities are easily replaced, and talents who master cross-domain abilities are better able to control complex systems. He emphasized that the company is not simply rewarding high fan counts, but values the expression and interaction skills that employees add on top of their existing professional skills. He urged the outside world not to be quick to deny this seemingly unreasonable requirement, believing it is a necessary attempt to enhance the overall competitiveness of the enterprise.