Xbox's New Brand Identity Dynamic Background Now Rolling Out to All Users
Xbox previously announced it was developing a dynamic background featuring its new brand identity. The background features a glass-like reflective design, recreating Xbox's iconic and striking green color, and the official rollout happened faster than expected.
Just four days ago, Xbox CEO Asha Sharma responded to a fan requesting the new identity dynamic background with a simple "Working on it!". This straightforward response has recently become typical for Xbox.
And now, it's officially live – and will be fully rolled out today at the latest. Sharma posted on X today confirming: "Live today: New brand identity series dynamic backgrounds, profile backgrounds, and player avatars!"
This new identity was only unveiled just over a week ago, and the speed of its rollout is somewhat surprising. According to currently available information, Xbox has already released four new dynamic backgrounds themed around the Xbox One, Xbox Series, and Xbox 360, and today we finally get this dynamic background featuring the new identity.
Some players may not be aware that Xbox has already launched a rich library of dynamic backgrounds, profile backgrounds, and player avatars. If you want to change your dynamic background, here are the steps:
1. Press the Xbox button on your controller.
2. Enter and select the "Settings" option.
3. Under the "General" category, select "Personalization."
4. Enter "My background."
5. Select "Dynamic backgrounds."
6. Choose the dynamic background you want to use.