Hainan Airlines Launches 66,666 Yuan "Shunxin Card": 379 Yuan for Flights Nationwide, Netizens Question Disguised Financing
Hainan Airlines Group recently launched a "Shunxin Card" product priced at 66,666 yuan. After a prepayment of 66,666 yuan, users can purchase economy class tickets on domestic self-operated flights of Hainan Airlines' 11 subsidiaries for a flat rate of 379 yuan (excluding airport construction and fuel surcharges) within a contract period of 1-3 years, with no restrictions on dates or number of flights, even during peak holidays like Spring Festival, Labor Day, and National Day.
The card also offers benefits such as points, VIP lounge access, and extra baggage allowance. The remaining balance in the card can be applied for a refund after the contract expires.
It sounds like an "upgraded version of Sui Xin Fei," but the rules contain hidden thresholds. Cards with a term of one, two, or three years require maintaining a balance of 3,333 yuan, 7,999 yuan, and 13,999 yuan respectively during the usage period.
For two-year and three-year cards, the balance must be replenished to 66,666 yuan every year, otherwise the benefits will be suspended. Canceling the card prematurely requires deducting an equivalent amount of gifted points and paying a 13% breach of contract penalty – which can be waived by successfully recommending three or more people to purchase the card.
Some netizens believe that 379 yuan for flights on popular routes during holidays is indeed a good deal, but more people question: the high prepayment of 66,666 yuan, the "locked" balance, and the penalty for cancellation essentially mean that consumers are lending a large sum of money to the airline for free use, which is a form of "disguised interest-free financing."
This questioning is not unfounded. Financial reports show that Hainan Airlines Holding's full-year revenue in 2025 was 68.471 billion yuan, with a net profit attributable to the parent company of 1.98 billion yuan, but the disposal income of non-current assets such as aircraft accounted for 9.41 billion yuan, which was the largest source of profit.
As of the end of 2025, Hainan Airlines' asset-liability ratio remained as high as 96.47%, and the large amount of debt remaining from the bankruptcy reorganization has not yet been repaid. The vast majority of cash on the books is restricted, and available cash flow is tight.
An analyst pointed out that the Shunxin Card objectively achieves the effect of low-cost financing and improving cash flow – the principal can be returned, and the "interest" is replaced with points and benefits, possessing the characteristics of a wealth management product.
It is worth noting that this is not the first time Hainan Airlines has tested such a product. In August 2025, Hainan Airlines launched "Hainan PLUS Membership Benefit Cards" priced at 666 yuan and 2,666 yuan.
The launch once triggered a rush of purchases, causing system congestion, but subsequently a large number of users complained about difficulties in redeeming 199 yuan tickets and obtaining refunds. Whether this 66,666 yuan product can avoid repeating the same mistakes remains to be seen.