Dalian Sees a "Full Li" Hotel, Formerly a Jinjiang Inn
A netizen in Dalian unexpectedly discovered a "Full Li" Hotel. Initially, they thought it was a Jinjiang Inn sign with a stroke missing, but a map software search confirmed the hotel is indeed named "Full Li" Hotel. Located on Zhongshan Road in Dalian, hotel customer service stated the hotel was previously a Jinjiang Inn but has been renamed "Full Li" Hotel after its franchise agreement with Huazhu Group expired.
Jinjiang Inn, as a key mid-range hotel brand under Huazhu Group, has developed rapidly since its establishment in 2010. As of January 2024, Jinjiang Inn has opened over 2100 stores in more than 260 cities nationwide, and is a representative brand in the domestic mid-range hotel market.
Huazhu Group has a very broad business landscape, operating more than 30 hotel and apartment brands, fully covering various segments from entry-level economy to top-end luxury hotels.
Its brand matrix operating in China includes Hanting, Haiyou, Nihao, Xingcheng, Juhe, Jinjiang Inn, CitiGO, and others. It also includes Juhe Crystal, Chengji, Manxin, Meilun, Huajiantang, as well as the top-tier Xiyue and Schbergguan.
In addition to its own brands, Huazhu also operates well-known cooperative brands such as Novotel, Mercure, Ibis, and others, and has Chenjia and Ruibeiting in the apartment sector. This massive brand matrix has made it one of the world's leading hotel groups.
For consumers, when choosing a hotel, they should pay more attention to whether the management system and service standards behind the name have changed, rather than just the similarity of the names.